Insights
Field notes.
What I learn building personal brands and AI front desks, written for clinic owners and founders. No hype, just what works inside real businesses.
Body → human.
Let AI handle the calendar. Let humans handle the patient.
Patients don’t hate AI. They hate AI on the wrong call. Here’s how I decide which calls go to an agent and which never should.
Read the article →All insights (9)
Let AI handle the calendar. Let humans handle the patient.
If the call is about time, AI takes it. If it is about the body or emotions, a human does.
Read article → Lead Generation · 4 min readYour receptionist isn't missing calls. She's choosing patients.
Most clinics do not have a lead problem. They have a first-ring problem.
Read on LinkedIn → AI & Automation · 6 min read5 calls to make before you buy an AI receptionist
Call at 10 pm, switch languages mid-sentence, say "I am in pain" at the very end. Then decide.
Read on LinkedIn → AI & Automation · 5 min readAI calling agents don't hear every patient equally
Test speech AI with your real callers, accents and mixed languages, not the vendor demo.
Read on LinkedIn → Business Strategy · 4 min readFix the mess, then automate it
AI multiplies whatever process you give it. Track a week of calls before you buy any tool.
Read on LinkedIn → Digital Marketing · 4 min readWhat the NMC's new rules really stop
Explaining a condition in plain language is still fine. Fake reviews and "100% results" are out.
Read on LinkedIn → Personal Branding · 3 min readTrust came first: what 54,000 followers taught me
Listen first. Keep their voice. Leave your ego out. The followers came later.
Read on LinkedIn → Digital Marketing · 3 min readA machine maker taught me doctors' marketing
Show the person, explain the work in plain words, then run ads.
Read on LinkedIn → Lead Generation · 3 min readWho answers your clinic phone after 7 pm?
Every after-hours setup has a cost: a burnt-out receptionist, a doctor who never switches off, or a lost patient.
Read on LinkedIn →More every week on LinkedIn.
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